Posting advertising signs can be one of the most effective ways in marketing real estate properties. There are a lot of companies which offer sign installation services as well as designing or making layouts for real estate signs. However, it would still be best if you know for yourself what makes a good sign. Listed below are the most important factors to consider in creating a real estate sign that would surely be an effective advertising method.
1. Color Combination
One of the most important factors Sign & Real Estate Printing to consider when designing a sign is the combination of colors that will be on the sign. In order to draw the attention of people to your sign, you would need to pick colors that blend well. Select colors that are engaging and avoid dull ones.
If you already have flyers, an effective technique would be to make the colors of your real estate signs similar to those of your other printed advertising materials. By doing this, you are increasing brand awareness by establishing a consistent look and feel for your services.
It is advisable not to use the color red because it is associated to the word ‘stop’ which might have a negative effect on people’s perception on your service.
2. Font
In making a real estate sign, use font styles that look professional and font sizes that are big enough to allow people to read it easily even from afar. Aside from that, it is also advisable to use bold block letters.
Important parts of the advertising message should be emphasized through the use of bigger fonts that are in bold. The key message should be readable and contact numbers or other info should also be given emphasis.
3. Borders
Others might do away with this, but borders can also be an important component of a real estate sign. Not only do borders give additional appeal when it comes to the overall appearance of your sign, it can also be an effective way to draw the attention of people towards your message or most important part of your advertisement.
4. Images
Adding images does not only add creativity to your sign, but it can also make people remember your real estate sign or brand. Include professional-looking images or your own logo to make your sign more effective in drawing people’s attention and to enhance brand recognition every time they see signs of the same image or logo. Remember to use high-resolution images in order to engage people to continue viewing your sign.
5. Sign Frames
As much as the appearance of the sign itself is important, the quality of the material used should be considered as well. Make sure that the real estate sign is sturdy enough to last even for a significant period of time. It is recommended to use a high-quality metal sign frame where you can also add a box containing your brochures or flyers.