Article writing and distribution is now the most popular and most effective way to promote anything in the online arena. The idea behind this is to attract potential buyers by giving them information that they’re looking for. If you’re starting out in internet marketing and if you want to use articles in your marketing campaign, it’s important that you know how to write perfect articles. This is to make sure that you’ll get enough attention and positive response from your readers. Here’s what you need to do:
1. Get the pulse of your target audience. Never assume that you know exactly what your target audience are looking for. Conduct research and do surveys if you must to figure out the specific topics that they’re dying to read about. Use keyword tracker that will give you the list of most searched keywords in your niche. These will definitely give you an idea about the learning needs of your target audience. You may also conduct polls and surveys using relevant blogs and forums.
2. Research. Even if you’re considered an authority in your niche, I would still suggest that you read some relevant resources before you start writing your articles. What I recommend is read RSS feeds to get new information about your chosen topics. You can also interview other experts in your niche so you can explore other angles and so you can make your articles more balanced.
3. Use captivating titles. Get your articles opened and read by simply using titles that will grab your readers by the throat. There are so many ways to do this but the most effective is telling your readers what’s in store for them (make them benefit-driven) or give these people the summary of your content (make them very descriptive).
4. Offer useful content. As much as possible, give your readers useful information. Share with them a slice of your expertise that can help them out. You can share some great ideas that they can make use of or you can provide the answers to their burning questions. You can also offer them with guides or solutions to their problems. These are way much better compare to giving them history of the products that you’re selling.
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5. Use keywords. Great content is not enough when writing articles for online users. In order to ensure that your articles will be found by your target audience, you need to make them search engine-friendly. You can do this by using keywords all throughout your articles and by using white hat SEO article writing techniques.
6. Do hard sell. Although your main goal is to get people to buy from you, you should refrain from inserting blatant ads and sales pitches on your article body. What your readers are looking for is information so give them exactly that. You can mention what you offer on your resource box.
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