SEO is constantly changing, though what you need to focus on has not changed. There are some core components you need to work on.

 – Build Citations: Google trusts websites that have profiles on popular websites. An example is – Yellow Pages

– Build quality links from local websites, not spammy ones.

– Meta keywords: Make sure your website has the right coding to begin ranking for your services.

– Google Reviews: Get more reviews on Google, it’ll directly help your ranking on Google Maps.

What Should You Focus On?

Great content is what you should focus on. Your website should properly inform readers of everything about your business, from your history to your services. When describing your history, you should go into detail about your company values and morals.

Service Page Content

When writing content for your service pages, you should go into as much detail as possible. This way when a reader comes to your website, they’ll be able to have all of their potential questions answered. How much does the service cost? How long does it take? Is there a warranty? In short, what are the fine details that your clients should know about what you do.

If you focus on creating quality content, it’ll help you get started on beating your competition. It’s not the only thing you need to do, but if you spend time working on your content, it’ll create a strong foundation for your ranking.

Here is an example of good content. 

Now Get Started

Getting started in SEO requires a lot of patience and effort. If you do not have the time to learn, you should hire an SEO professional.