BLK, a dating app for Generation Z and black millennials, wants its users to transition from online hookups to healthy, real relationships. However, the COVID-19 health crisis continues to worsen, and the COVID-19 vaccine remains a major point of contention in the black community. Blk has decided to exploit the enthusiasm of Generation Z and Millennials to launch music to encourage their audience to vaccinate. The seal launched a music video on YouTube called “Vax that that up”, which is based on a classic hip-hop song. In this 90-plus-second music video, the BLK dating app teams up with rap legends Juvenile, Mannie Fresh and Mia X to transform the classic rap icon “Back That Thang Up” into a new antidote antidote. ,

 

“Vax hanging up”. Unlike BLK’s longer content, travel metasearch site Kayak used quick videos of 15 seconds or less to address the impact of COVID-19 on travel. Using their own Google Trends search, Kayak found that while there are still many barriers to travel, Americans really want to travel, but they want the security of flexibility and other options when traveling. In response, Kayak created several campaigns with free cancellation and encouraging viewers to “skip the country” instead of clicking the “skip ad” button.

BlendJet, a blender company with a mission to prepare healthy meals quickly, is quickly attracting women between the ages of 24 and 54, but knows it can reach a wider audience.

 

For the launch of its new blender, the brand created a fun, out-of-this-world ad that coincided with two popular YouTube trends: “Satisfying Videos” and Sensory Meridian Response (ASMR). BlendJet’s announcement, titled “ASMR Blending Satisfaction with the BlendJet 2 Portable Blender,” makes a statement worthy of a stir as a mesmerizing blender destroys entire cauliflower heads, ice cream cones and more. To ensure people see this ad to buy your blenders, BlendJet targets your target audience area, using the highest converting keywords in Google search. . BlendJet’s nearly two-minute ASMR video shows the product going through fruits, vegetables and more, complete with voiceovers. New to the US market, Sheba cat food brand needed a high-impact campaign that would appeal to US cat owners. During its investigation, the brand found that cats often wake their owners at unreasonable times, such as 4am. Google search data and YouTube search show Sheba that around 1 in 3 people are turning on the phone these days. So Sheba created a fun five-hour video that uses scientifically proven techniques to help people fall back asleep. To promote the videos throughout the day, Sheba runs “subliminal” ads. At night, it launched TrueView for Action ads scheduled to be seen at midnight on YouTube. A simple call to action in the announcement will lead weary cat owners to Sheba’s sleep videos. Embracing the ASMR trend, Sheba made a five-hour video, titled “4 AM Stories,” that made cat owners fall asleep while their friends woke up. The campaign resulted in a 100.9% increase in brand recall and a 635% increase in searches for the Sheba brand among those exposed to the campaign. Traci Spiegelman, Mastercard’s vice president of global advertising, said, “It’s truly the best use of creativity and advertising we’ve seen in a long time.” I will be successful. ” 
Let the different voices speak for themselves 

In this video from Tinder’s “Once On a Bi” series, YouTube creator Anna Akana reviews the stories of her that she knows from her own experiences growing up and dating as a bi +. The ad received 3.2 million views, 2 million video views, and a 9% higher view rate than previous Tinder campaigns. “Bringing stories that have been passed down from generation to generation and showing how they are empowering the imagination and using people who create things that creators tell is a good use of YouTube.” 

The winning combination of great storytelling and the YouTube platform can deliver viral inspiration and incredible business results. YouTube creator Hallease hosts his own video series in partnership with Target, “Convos with CEOs”. He talks about the growing presence of black models and asks what viewers want to learn from the business leaders he interviews.

Winners of the YouTube Works Awards transform obstacles into inspiration, reinvent content that people already love, interact with their audience 24/7 and empower communities. They proved to be a winning combination of intelligent fiction.